Gemini Visibility Tracker
Gemini Visibility Tracker. Because Gemini Isn't ChatGPT.
Same questions, different engine, different winners. See where Gemini leaves you out, which pages it leans on and which ones to win first.
Illustrative. Northpeak's AI visibility by engine for 23 Jun – 20 Sep 2026. Choosing an engine changes the figures; the scope stays the same: 57 tracked prompts, 5 competitors, the same period and weekly refreshes.
AI visibility
9.6%+3.1 pts
Prompts visible
14/57+8
Share of voiceTracked share of voice
3.7%+1.4 pts
ILLUSTRATIVE · PRODUCT PREVIEW
Winning on ChatGPT? Gemini Might Disagree.
Over 90 days, ChatGPT named our sister agency Bubblegum Search in 17.4% of answers to its tracked buyer questions. Gemini named it in 4.3% of answers to the same questions. Same brand, same questions and a fourfold gap. If you only watch one engine, you are guessing about the rest.
- ChatGPT: 508 of 2,925 answers named the brand (17.4%).
- AI Overviews: 371 of 2,674 answers named the brand (13.9%).
- Gemini: 126 of 2,932 answers named the brand (4.3%).
- Source: Bubblegum Search project in SourceSignal, 1 August to 29 October 2026, the same tracked questions on every engine.
How It Works
One Answer Is Luck. Every Week Is a Pattern.
SourceSignal asks Gemini the same commercial questions on every refresh, in the country you choose, and keeps each answer with the brands it names and the pages it uses. Gemini swaps its lead source more often than most engines, so one answer proves very little. A stable panel turns that noise into a pattern you can act on and report.
Illustrative. One ChatGPT answer to “best crm for startups” on 15 Sep names Pipewise and Ledgerly, and not Northpeak. Across repeated samples over 13 weekly refreshes, 34% of answers name Northpeak. How often each brand is named: Pipewise 61%, Ledgerly 47%, Northpeak 34%, Cloudmere 18%.
ILLUSTRATIVE · PRODUCT PREVIEW
Real Product
One Report. Every Engine. Gemini Included.
Real screens from a live project, not mock-ups. Filter to Gemini, see wins on the timeline and open any topic on its own.
Pick Gemini from the engine menu and the whole report follows, so its pattern never hides inside an average.
How Gemini Actually Behaves
Gemini does not behave like ChatGPT, and it does not behave like Google's AI Overviews either. Three patterns stand out in our data:
It rotates its lead source. In our 100-day study, Gemini returned the same top source on 71% of prompts, the lowest of the five engines we measured. AI Overviews did on 98%. Judge Gemini on one answer and you will chase the wrong page.
It answers without sources more often. Across five live SourceSignal projects, 7.9% of Gemini answers showed no source page at all (582 of 7,394), against 2.1% for ChatGPT and 0.8% for AI Overviews. Those answers still name brands, so track the mention even when there is no page to chase.
When it names you, it usually links you. Only 22% of Gemini brand mentions came without a link to the brand's own site, against 67% on ChatGPT. On Gemini your own pages carry real weight, so a clear, current page for each buyer question matters more than it does elsewhere.
The practical upshot: on ChatGPT, third-party pages do a lot of the talking. On Gemini, your own site and the pages it rotates through both need watching.
What You Get
Every Signal. Nothing Buried in a Score.
Every number links back to the Gemini answer it came from.
Brand Mentions
See which Gemini answers name your brand and read the wording around it.
Recommendation Context
Tell a real recommendation apart from a passing mention or a comparison.
Competitors Named
See which rivals Gemini puts forward for the same buyer question.
Source Pages
Open the pages each answer uses, including your own site when it is linked.
Source-Page Gaps
Find the pages that name competitors and miss you, ranked by what they are worth.
Movement Over Time
Compare each refresh against the same questions, country and competitor set.
| What you see | What it may mean | What to check next |
|---|---|---|
| Named on ChatGPT, missing on Gemini | The engines are drawing on different evidence for the same question. | Compare the pages each engine uses and look for the ones Gemini relies on. |
| Named, no source page shown | Gemini is answering from what it already holds about the category. | Keep the mention as evidence but do not credit or blame any page for it. |
| Top source changes between runs | Gemini is rotating through several pages for this question. | Look for the pages that recur across runs and prioritise those. |
| Your own site linked | Gemini is using your page as evidence for the answer. | Keep that page accurate, current and clear about who you serve. |
| Competitor named, third-party page used | A review, roundup or comparison page may be backing the competitor. | Open the page, check it is current and see whether you are missing or misdescribed. |
Tracking to Action
Spotting the Gap Is Easy. Closing It Is the Job.
Any tracker can tell you Gemini left you out. SourceSignal checks the page Gemini used, grades it and drafts the pitch. You approve it. Nothing goes out without you, and no placement or future answer is promised.
Illustrative product preview. FROM GEMINI ANSWER TO ACTION · Questions fixed · Gemini answers kept · Sources found · Gap graded · You approve · The buyer questions that matter · Every refresh, word for word · Third-party and your own · Context, source and rivals · Nothing sends without you · Review the comparison page Gemini keeps returning to: two rivals listed, you absent. · GEMINI · SOURCE · 01
ILLUSTRATIVE · PRODUCT PREVIEW
Plans
Start Free. Pick Your Engines.
Each project chooses its engines up to the plan's count, and Gemini is one of them.
14-day free trial, no card needed. The free scorecard is open to everyone.
Your Buyers Don't Only Use Gemini.
Same question, different engine, different winner. Compare Gemini with the rest:
Or see every engine side by side in the AI Visibility Tracker. Not ready to start tracking? Run the free AI Visibility Scorecard for a one-off benchmark first. The study figures on this page come from our 100-day study of AI answers.
FAQ
Before You Start Tracking Gemini.
Straight answers, no sales talk.
What Is a Gemini Visibility Tracker?
It asks Gemini the same commercial questions on a schedule and records which brands it names, how it describes them and which pages it uses. Over time that shows whether you are gaining ground and which pages to act on.
Can SourceSignal Track My Gemini Ranking?
Not as one fixed position, because Gemini's answer can change between runs. SourceSignal tracks how often and how prominently you appear across a stable panel of buyer questions, which is the honest version of a Gemini rank tracker.
Is Gemini the Same as Google AI Overviews?
No. They are separate surfaces and SourceSignal tracks them as separate engines. In our data they behave differently: AI Overviews kept the same top source on 98% of prompts, Gemini on 71%.
Why Does Gemini Sometimes Show No Sources?
Some Gemini answers come back without a source page. Across five live SourceSignal projects that happened in 7.9% of Gemini answers. We keep those answers as evidence of mentions but do not tie them to any page.
Which Plans Include Gemini?
Every plan does. Each project picks its engines up to the plan's engine count, and the plan table above shows how many engines each plan allows.
How Often Is the Data Refreshed?
Tracked questions refresh weekly on the Brand, Growth and Agency plans. Enterprise schedules are set per organisation.
Can I Choose the Country?
Yes. Each project checks its questions in one country, chosen from seven markets. Tracking is built and tested for English-language questions.
Will Getting Onto a Source Page Put Me in Gemini's Answers?
No tool can promise that. A page Gemini keeps returning to is a sensible place to earn a mention, and SourceSignal keeps measuring afterwards, but any later movement is an association, not proof of cause.
Start Free
See What Gemini Says About You. Free for 14 Days.
AI search is still early and Gemini's favourite pages won't stay fixed forever. Start your 14-day free trial with no card needed, or get the free AI visibility report first.